OUR Taxi Privacy Policy

Privacy Policy

I. Introduction / II. Overview / III. Data collections and uses / IV. Choice and transparency 


  1. Introduction 

When you choose to use Our Taxi, you entrust us with your personal data, and we are dedicated to preserving that trust. To promote better understanding of our privacy practices, this notice explains the personal data (referred to as "data") we collect, how it is utilized and shared, and the choices available to you regarding this information. We suggest that you review this in tandem with our privacy overview, which highlights essential elements of our privacy procedures.


  1. Overview 
  1. Scope:

This notice is applicable to users of Our Taxi's services worldwide, encompassing users of Our Taxi's applications, websites, features, and related services. It elucidates the manner in which Our Taxi and its affiliates gather and utilize data. This notice is binding for all global Our Taxi users unless they are utilizing a service covered by a distinct privacy notice, such as Our Taxi or Our Taxi Ride. Specifically, this notice pertains to: 


  • Riders: Individuals who request or receive transportation and associated services through their Our Taxi account.
  • Drivers: Individuals providing transportation to Riders either independently or through partner transportation companies.
  • Order recipients: Individuals who request or receive products, or services for delivery or pick-up via their Our Taxi or Our Taxi Ride account, including those using guest checkout features.
  • Delivery persons: Drivers offering delivery services via Our Taxi or Our Taxi Ride.
  • Guest Users: Individuals receiving ride and delivery services ordered by other Our Taxi account owners, including services arranged by other Vendors Customers or through referrals from friends, family, or other individual account owners.


This notice also governs other data collections by Our Taxi associated with its services, such as the contact information of vendors, account managers for Business to Business partners, or data from individuals initiating but not completing drivers applications. All individuals covered by this notice are referred to as "users." Our privacy practices conform to relevant laws in the regions and countries where we operate. We engage in the practices described in this notice only if they comply with local laws.


Additionally, please take note of the following:


  • Argentina: The Public Information Access agency oversees complaints and reports from data subjects who believe their rights under local data protection regulations have been infringed.
  • Brazil: Refer to the specific privacy practices required under Brazil's General Data Protection Law (Lei Geral de Proteção de Dados - LGPD) here.
  • United States: For U.S. users, information regarding Our Taxi's privacy practices required under state privacy laws, including the California Consumer Privacy Act, is available here.
  • Colombia and Jamaica: "Riders" and "drivers" as defined in this notice are respectively known as "lessors" and "lessees" in Colombia and Jamaica.
  • Mexico: Information regarding Our Taxi's privacy practices required under Mexico's Personal Data Protection Law (Ley Federal de Protección de Datos Personales en Posesión de los Particulares) can be found here.
  • Nigeria: Our Taxi processes user data in Nigeria based on the necessity to fulfill agreements with users or with their consent.
  • South Korea: Information about Our Taxi affiliate and South Korean’s privacy practices can be found here.


Please feel free to contact us or through the provided addresses with any inquiries regarding our practices in specific countries or regions.


  1.  Data controller and transfer:

Our Taxi Ride and Our Taxi Corp. serve as the data controllers for data collected in connection with the use of Our Taxi's services in the European Economic Area, the United Kingdom, and Switzerland. Our Taxi Corp acts as the data controller for data collected in connection with the use of Our Taxi's services in all other regions. Our Taxi Ride and Our Taxi Corp. (located at 40-20 58th Street Woodside, NY 11377) jointly oversee data collected in connection with the use of Our Taxi's services in the European Economic Area, the United Kingdom, and Switzerland.


Furthermore, for drivers in the UK:


  1. The Our Taxi entity holding the relevant private hire vehicle operator license assumes the role of data controller for data required to comply with licensing requirements.


  1. Our Taxi Ride, Our Taxi Corp, and the Our Taxi entity with whom the driver has entered into a contract act as joint controllers for data necessary to comply with worker rights.


Our Taxi Corp.. remains the data controller for data collected in connection with the use of Our Taxi's services in all other locations. Our Taxi operates globally and processes personal data wherever you travel to provide a seamless experience. We also respect your data protection rights regardless of your location. This means we may transfer personal data to countries other than your home country to deliver services upon your request or to respond to customer support requests submitted outside your region. Trip and order histories may be accessible by users in another country after they have left the country where services were rendered. Limited personal data may be accessible to users in different countries due to the nature of our services. These actions are taken to fulfill our agreements with users, based on their instructions or prior consent, adequacy decisions for relevant countries, or other transfer mechanisms as permitted under applicable law, such as the Standard Contractual Clauses. Data may also be transferred to other countries to respond to requests for personal data from law enforcement agencies. To ensure the safety of these data transfers, Our Taxi follows a rigorous internal process for handling such requests. Our Taxi only discloses personal data to law enforcement agencies in compliance with the regulatory requirements of applicable laws, including the GDPR.


To ensure consistent data protection across all regions where our services are used, Our Taxi has implemented the following measures:


  • Policies and procedures to restrict access to and processing of personal data for specified purposes.
  • Specialized training for personnel responsible for managing personal data.
  • A government data access policy that limits government access to data, except when required by applicable laws (including the EU GDPR), in cases of imminent risk of serious harm to individuals, or with obtained consent.
  • Strong data protection during the transit of data between Our Taxi apps and our servers, as well as during data processing on our servers, which includes encryption and the use of pseudonymized data to safeguard users' full identity from unauthorized disclosure.


To exercise your data protection rights, you can contact Our Taxi through the designated channels mentioned above, and your requests will be centrally managed on behalf of the relevant data controller. For questions, comments, and complaints about Our Taxi's data practices, you can submit them here. You may also use the provided form to contact Our Taxi's Data Protection Officer and request a copy of the Standard Contractual Clauses or other transfer mechanisms in place for the data processing activity in question.


  1. Data collections and uses 
  1.  Our Taxi collects data from various sources to enhance the user experience and provide its services. This data is categorized into three main sources. Users voluntarily provide data during the account creation process, while another category includes data generated during the use of Our Taxi's services, such as information related to the user's location, app usage, and device data. Additionally, Our Taxi may obtain data from sources other than users, which can include data from other users or account owners, business partners, vendors, insurance and financial solution providers, as well as governmental authorities. To provide users with a clearer understanding of the data collected and its utilization, a visual summary is available.


  1.  Data provided by users. This encompasses various data categories, including user profile information, which is collected when users create or update their Our Taxi accounts or place orders via guest checkout features. This information may include their name, email, phone number, login details, address, profile picture, payment or banking details (including payment verification data), driver's license, and other government-issued documents, which may contain identification numbers, birth date, gender, and photographs. It also extends to vehicle and insurance information for drivers, emergency contact details, user settings, and proof of health or fitness to provide services using Our Taxi apps. Background check information for drivers encompasses data submitted during the application process, including driver history or criminal records (where allowed by law), license status, known aliases, prior addresses, and employment authorization. This information may be collected by an authorized vendor acting on behalf of Our Taxi. Identity verification photos, such as selfies or government-issued identifications like driver's licenses or passports, may be collected to confirm a user's identity, including through facial recognition technologies. Demographic data, such as birth date, age, gender, or occupation, may be collected when necessary for specific services or programs, like Our Taxi Cash, alcohol deliveries, or safety features that enable women users to set preferences for services involving other women. Demographic information, including age groups and household composition, may also be obtained through user surveys and utilized to offer Our Taxi products and services tailored to user interests. Additionally, demographic data may be inferred from other user data, for instance, gender may be inferred from a user's first name to enable safety features or to present personalized advertisements for third-party products or services. User content encompasses data submitted when users contact Our Taxi customer support, provide ratings or feedback for other users, or merchants, or engage with Our Taxi in various ways. This may include photographs, audio or video recordings submitted during customer support requests, and metadata related to the communication method used. It is important to note that the content of photos and recordings is subject to Our Taxi's Community Guidelines, with exceptions for users in Switzerland and Belgium. In certain jurisdictions, users may record the audio and/or video of their trips through an in-app feature or dashcams. In-app recordings are encrypted and stored on users' devices, shared with Our Taxi only when submitted by users in connection with safety incidents. Travel information, such as upcoming flight, lodging, or car rental reservations, is collected from users of the Our Taxi. This information is gathered when users manually input their travel details into their Our Taxi request for services and traveling itinerary or, with user authorization, from travel-related email confirmations. In cases of email account authorization, Our Taxi will access users' email accounts solely to collect travel itinerary information to enable the Our Taxi other traveling feature, adhering to applicable email provider policies, including Google's API Services User Data Policy, which imposes certain restrictions on data use. Users retain the ability to revoke Our Taxi's access to their email accounts at any time, either through the app or their email service provider settings.


  1.  Data created during use of our services. This includes: Location data (driver): We collect precise or approximate location data from drivers’ mobile devices when the Our Taxi  app is running in the foreground (app open and on-screen) or background (app open but not on-screen). Location data (riders and services recipients). We collect precise or approximate location information from riders’ and services recipients’ mobile devices if they enable us to do so via their device settings. Our Taxi  collects such data from the time a ride or order is requested until it is finished, and any time the app is running in the foreground (app open and on-screen). See “Choice and transparency” below for information on how riders and order recipients can enable precise location data collection. Riders and order recipients may use the Our Taxi  apps without enabling collection of location data from their mobile devices. However, this may affect certain features in the Our Taxi  apps. For example, a rider who has not enabled precise location data will have to manually enter their pickup address. In addition, precise location data collected from a driver’s device during a trip is linked to the rider’s account, even if the rider has not enabled precise location data to be collected from their device. This data is used for purposes such as receipt generation, customer support, fraud detection, insurance, and litigation. Transaction information: We collect transaction information related to the use of our services, including the type of services requested or provided; trip or order details (such as date and time, requested pick-up and drop off addresses, distance traveled and items ordered); and payment transaction information (such as merchant's name and location, amount charged, and payment method). We also associate a user’s name with that of anyone who uses their promotion code. Usage data: We collect data about how users interact with our services. This includes access dates and times, app features or pages viewed, browser type, and app crashes and other system activity. Device data: We collect data about the devices used to access our services, including the hardware models, device IP address or other unique device identifiers, operating systems and versions, software, preferred languages, advertising identifiers, device motion data, and mobile network data. Communications data: We collect data regarding phone, text or in-app communications between users that are enabled through Our Taxi ’s apps. This includes date and time, as well as the content of text or in-app messages. We may also collect the content of phone calls solely where users are notified in advance that the call may be recorded. 


  1. Data from other sources.  These situations encompass various aspects of our interactions: Users who actively participate in our referral programs contribute to our data ecosystem. For instance, when a user refers to someone else, we receive the referred person's information from the referrer. Our Taxi account owners play a key role in facilitating services for other users, including friends and family members. They also enable other users to request or receive services through their business accounts, such as Our Taxi, Our Taxi Ride, Our Taxi Direct, or Our Taxi for Business accounts.

We also gather data from users and others involved in claims or dispute-related matters. This information assists in resolving and managing such issues effectively. Our Taxi collaborates with various business partners that help users in creating or accessing their Our Taxi accounts. These partners can include payment providers, social media services, as well as apps and websites that utilize Our Taxi's APIs or whose APIs Our Taxi integrates with. In the realm of financial services, Our Taxi works closely with partners involved in debit or credit card issuance in partnership with financial institutions. These collaborations are governed by terms and conditions disclosed in relation to the cards. For user verification and compliance, vendors provide essential support by helping us verify users' identity, background information, and eligibility to work. Additionally, they assist in screening users in accordance with sanctions, anti-money laundering regulations, and know-your-customer requirements. Our services extend to insurance, vehicle, and financial services providers, specifically for drivers, further broadening our partnerships in the transportation sector. Partner transportation companies play a significant role, especially for drivers who use our services through accounts associated with these companies. We also access publicly available sources of information to enhance our data resources for various purposes, including safety and quality. Marketing and research activities are aided by data provided by marketing service providers and data resellers, helping us tailor our offerings to user preferences and needs. Lastly, Our Taxi cooperates with law enforcement officials, public health authorities, and government authorities, contributing to public safety and welfare in various contexts.


  1. We harness data to enhance the safety and security of our users and the services we provide, ensuring a secure environment for all. Data plays a pivotal role in our customer support operations, enabling us to promptly assist users when they require assistance or have queries. Our ongoing research and development efforts benefit from the data we collect, allowing us to continually refine and improve our services. Data also serves as a conduit for facilitating communications between users, fostering interactions within our platform. For marketing and advertising purposes, we use data to tailor content and recommendations to align with user preferences and interests. Apart from marketing-related communications, we use data to send non-marketing messages that convey essential information to our users. In situations related to legal proceedings, we may utilize the collected data as required. Our commitment to user convenience is exemplified by the visual summary we provide, offering a clear overview of the data we collect and how it is employed to enhance your experience.


  1. In order to deliver our services effectively, Our Taxi relies on the utilization of data for various purposes, including but not limited to the following: 
  • Account Management: We use data to create and update user accounts, ensuring that our services are personalized to individual preferences.
  • Transportation and Packages Delivery Services: Our data-driven approach enables us to offer transportation and delivery services, utilizing location data for rider pick-ups and order drop-offs. This involves calculating estimated arrival times and tracking the progress of rides or deliveries.
  • Data Sharing Features: To facilitate seamless pick-ups, we share essential information like the driver's first name and vehicle details with riders. User profiles and trip details are also shared for estimated arrival times and fare splitting, while user ratings and compliments are used to enhance user experience.
  • Driver Matching: We match available drivers with users based on factors such as availability, location, user preferences, and past behavior, ensuring efficient service.
  • Accessibility Features: Our services include features that cater to users with disabilities, enhancing accessibility and inclusivity.
  • Account Linking: We enable account linking, such as email linking for creating travel itineraries and rewards program linking to access partnership benefits.
  • Dynamic Pricing: Our pricing structure is dynamic, taking into account factors like estimated time, distance, route predictions, traffic conditions, and user demand, ensuring fair and competitive pricing.
  • Payment Processing: We handle payment processing to provide a seamless transaction experience for our users.
  • Personalization: Our data is leveraged to personalize user accounts.
  • Insurance, Vehicle, Invoicing, and Financing Solutions: We facilitate solutions related to insurance, vehicle management, invoicing, and financing to support users' diverse needs.
  • Communication: We keep users informed by providing trip or delivery updates, generating receipts, and notifying them of any changes to our terms, services, or policies.


  • Maintenance and Troubleshooting: We perform essential operating tasks, including troubleshooting software bugs and resolving operational issues to ensure the smooth functioning of our services.


  1. Safety and security. To maintain the safety, security, and integrity of our services and users, we rely on data-driven measures, including user verification procedures that confirm identity and eligibility for transportation or deliveries by reviewing background checks to prevent the use of our services by unsafe drivers or riders. In specific regions, we implement Our Taxi's Real-Time ID Check, prompting drivers to share a selfie before going online to ensure their identity matches the account on file, and this feature may serve other verification purposes like confirming bank account changes or account access restoration. We also employ facial recognition technology to process user profile photographs, identification photographs, or user-submitted images, thus preventing identity misappropriation or unauthorized service use. Moreover, selfies can be used to verify users' compliance with safety requirements, such as the use of masks, via object verification technology. In some countries, riders are required to verify their identity to use cash and certain payment methods, allowing them to provide their ID number and/or a photo of their identification card for verification. We analyze data from drivers' devices to detect unsafe driving behaviors, including speeding, harsh braking, and acceleration, while offering guidance on safer driving practices. We closely monitor driver location information and communications between riders and drivers to identify and prevent fraudulent attempts to impose cancellation fees. In cases where drivers intentionally delay rider pickups to induce cancellations, we refrain from charging the rider a cancellation fee and adjust the driver's earnings accordingly. Our data also plays a crucial role in preventing, detecting, and combatting various forms of fraud, such as fraudulent accounts, unauthorized use of our services by drivers or delivery persons, identity verification for specific payment methods, and unauthorized account access. In some instances, user engagement in abusive behavior within Our Taxi's referral program or the submission of fraudulent documents may lead to automatic deactivation, especially in the European Union or where legally required, deactivation only occurs after human review and may involve an appeals process. Furthermore, we rely on user ratings, reported incidents, and feedback to encourage adherence to our Community Guidelines and as grounds for deactivating users with low ratings or violations of these guidelines in certain countries, with exceptions in Switzerland and Belgium. In the European Union or as legally mandated, deactivation occurs only after human review and provides an opportunity for appeal. To enhance user safety and experiences, we utilize driver and rider data, including past trip information, ratings, incident rates, account information, and current pickup and drop-off locations to predict and avoid pairings that may result in an increased risk of conflict based on prior interactions. Finally, we share relevant user information, such as name, location, phone number, and vehicle details, with third-party companies that assist in managing and de-escalating interpersonal conflicts that may arise between users during trips or deliveries. These activities are conducted with the aim of fulfilling user agreements and serving the legitimate safety and security interests of Our Taxi, our users, and the general public.


  1. Customer support. Our Taxi utilizes the information we gather, which may encompass call recordings, to deliver customer support services. This includes investigating and resolving user concerns, as well as monitoring and enhancing our customer support responses and processes. These activities are undertaken on the basis of their necessity to fulfill the terms of our agreements with users and to serve Our Taxi's legitimate interest in continually monitoring and improving its customer support services.


  1. Research and development. We use data for testing, research, analysis, product development, and machine learning to improve the user experience. This helps us make our services more convenient and easier-to-use, enhance the safety and security of our services, and develop new services and features. Our Taxi performs the above activities on the grounds that they are necessary for purposes of Our Taxi ’s legitimate interests in improving and developing new services and features. 


  1. Enabling communications between users. We leverage data for the purposes of testing, research, analysis, product development, and machine learning, all aimed at enhancing the user experience. These efforts are focused on making our services more convenient, user-friendly, safer, and secure, as well as on the creation of new services and features. Our Taxi conducts these activities based on the legitimate interests of Our Taxi in improving and innovating new services and features to benefit our users.


  1. Marketing and Advertising. Our Taxi utilizes data (excluding Guest Users' data) for marketing purposes, including:
  • Marketing Communications: Sending emails, text messages, push notifications, in-app messages, or other forms of communication to market or advertise Our Taxi products, services, features, offers, promotions, sweepstakes, news, and events. These communications may be personalized using location data, trip and order history, device data, and usage data, tailoring marketing messages to users' observed or inferred interests and characteristics. For instance, users may receive push notifications suggesting their favorite destinations or merchants, or in-app messages offering discounts for products or merchants similar to their previous orders.
  • Third-Party Advertising: Displaying Our Taxi advertising on third-party applications or websites, which involves using location data, trip and order history, device data, and usage data. Hashed email addresses and device or user identifiers may also be shared with advertising partners (e.g., Facebook and TikTok) to personalize these ads based on users' interests.
  • Sponsored Listings: Displaying third-party advertising within Our Taxi's apps, such as ads for restaurants or merchants available on Our Taxi's platform. These "Sponsored Listings" provide personalized recommendations based on users' location and order histories, as well as other third-party products or services tailored to users' observed or inferred interests and characteristics. This personalization involves data like approximate location, trip information and history, usage data, demographic data, and device or user identifiers. Additionally, ads may be personalized based on the current trip or delivery request, considering factors like the time of request and the services requested. For example, a user requesting a trip to a supermarket may see in-app ads for third-party products available at that specific supermarket.
  • Ad Effectiveness Measurement: Measuring the effectiveness of Our Taxi's ads and third-party ads displayed within Our Taxi's apps or in connection with our services.

These activities are carried out in the legitimate interest of Our Taxi to inform users about Our Taxi services, features, and those offered by Our Taxi partners. For information on choices regarding how your data is used for marketing and advertising, please refer to the sections titled "Choice and transparency" and "Marketing and advertising choices."


  1. Non-marketing communications. Our Taxi may use data to send surveys and other non-marketing communications, which may include information about elections, ballots, referenda, and other political processes related to our services. For instance, Our Taxi has, in some cases, notified users via email about ballot measures or pending legislation pertaining to Our Taxi's services in their respective areas. These activities are carried out on the basis of their necessity to fulfill the terms of our agreements with users and to serve the legitimate interests of Our Taxi and its users in keeping them informed about events that could affect their use of Our Taxi services.


  1. Legal proceedings and requirements. Our Taxi employs data to investigate and resolve claims or disputes associated with the use of Our Taxi's services, as well as to meet the requirements stipulated under relevant laws, regulations, operating licenses, agreements, or in response to legal processes or governmental requests, including those from law enforcement. These actions are undertaken on the basis of their necessity for Our Taxi's legitimate interests in investigating and addressing claims and disputes related to the use of Our Taxi's services and features, and for compliance with pertinent legal requirements.


  1. Cookies and third-party technologies 

Our Taxi and its partners utilize cookies and other identification technologies across our apps, websites, emails, and online ads for the purposes outlined in this notice, as well as in accordance with Our Taxi's Cookie Notice. Cookies, which are small text files stored on browsers or devices by websites, apps, online media, and advertisements, are employed by Our Taxi for various reasons, including:

  • User Authentication: Authenticating users to ensure secure access.
  • Preference and Setting Recall: Remembering user preferences and settings to enhance the user experience.
  • Content Popularity: Determining the popularity of content to better tailor offerings.
  • Advertising Effectiveness: Delivering and measuring the effectiveness of advertising campaigns.
  • Traffic Analysis: Analyzing site traffic and trends to gain insights into user behavior and interests online.

We may also collaborate with third parties to provide audience measurement and analytics services, to serve advertisements on our behalf across the internet, and to track and report on the performance of these advertisements. These third-party entities may employ cookies, web beacons, software development kits (SDKs), and other technologies to identify devices used by visitors on our websites, as well as when they visit other online sites and services. For further information on the use of cookies and other technologies, please refer to Our Taxi's Cookie Notice.


  1. Data sharing and disclosure 

Some of Our Taxi's services and features may require data sharing with other users or at a user's request. We may also share such data with our affiliates, subsidiaries, and partners, either for legal reasons or in connection with claims or disputes.


  1. With other users Riders' first name, rating, and pickup and/or drop-off locations with drivers. Riders' first name with other riders in a carpool trip. Riders in carpool trips may also see the drop-off location of the other riders. Ratings, feedback, or other required information may also be shared with merchants and other vendors. For drivers, data may be shared with the rider(s), order recipient(s), and merchants, including name and photo, vehicle make, model, color, license plate, and vehicle photo, location (before and during the trip), average rating provided by users, total number of trips, period of time since they signed up to be a driver, contact information, and driver profile, including compliments and other feedback submitted by past users.

We provide riders and order recipients with receipts containing information like a breakdown of amounts charged, driver first name, photo, and route map. Additional information may be included on those receipts if required by law. Those participating in Our Taxi's referral program may have certain data of referred users, such as trip count, shared with the user who referred them, to the extent relevant in determining the referral bonus.


  1. At the user’s request Other Individuals at User's Request: For instance, we share a user's estimated time of arrival (ETA) and location with a friend when the user requests it, or a user's trip details when they split a fare with a friend.

Our Taxi Business Partners: If a user requests a service through a partnership or promotional offering from a third party, Our Taxi may share specific data with these third parties. This includes services, platforms, apps, or websites integrating with our APIs, vehicle suppliers or services, and other entities with which we have integrations. Data may also be shared with restaurants, merchants, or other business partners of Our Taxi, as well as their users, in connection with promotions, contests, or specialized services.

Emergency Services: We offer features that allow users to share their data with police, fire, and ambulance services in emergency situations or following specific incidents. Additional information can be found in the sections titled "Choice and Transparency" and "Emergency Data Sharing."


  1. With the general public. Questions or comments from users that are submitted through public forums, such as Our Taxi blogs and Our Taxi social media pages, may be visible to the public, which includes any data contained in the questions or comments provided by a user.


  1. With an Our Taxi account owner. If a user receives services through an account owned by another party, we may share their trip or order information, including location data, with the owner of that account. This occurs, for example, when: a rider uses their employer’s Our Taxi  for Business profile, such as when they take trips arranged through Our Taxi, a driver uses an account owned by or associated with an Our Taxi  partner transportation company, a rider takes a trip or a delivery recipient receives an order arranged by a friend or under a family profile. a driver acts as a substitute (UK only). In addition, if a user creates an account using an email address affiliated with an Our Taxi  for Business account owner (i.e., their employer), we may use, and share their profile data (such as name and email address) with such account owner, to help that user expense trips or orders to that Our Taxi  for Business account. This is applicable in all regions except the European Economic Area, the United Kingdom and Switzerland. 


  1. With Our Taxi  subsidiaries and affiliates. We share data with our subsidiaries and affiliates to support the delivery of our services and to perform data processing tasks on our behalf. For instance, Our Taxi processes and retains such data in the United States on behalf of its international subsidiaries and affiliates. Additional information can be found in Our Taxi Data Sharing Policy.


  1. With Our Taxi  service providers and business partners. These entities encompass payment processors and facilitators, background check and identity verification providers, cloud storage providers, as well as Google, used in conjunction with Google Maps in Our Taxi's apps (for detailed data practices, please see Google's privacy policy). Additionally, social media companies like Facebook and TikTok play a role in Our Taxi's apps and websites, with reference to their respective tools (for data collection and usage, refer to Facebook's privacy policy and TikTok's privacy policy). Marketing partners and marketing platform providers, including social media advertising services, advertising networks, third-party data providers, and other service providers, collaborate with us to understand and reach our users and assess advertising effectiveness. This group also includes advertising intermediaries like Google, Criteo, and Rokt, which enable Our Taxi to display and measure the effectiveness of personalized ads for third-party products in Our Taxi's apps. Data shared with these intermediaries may encompass advertising or device identifiers, hashed email addresses, approximate locations, and current trip or order details, which the intermediaries use for their services and other disclosed purposes as per their privacy notices. Users have the option to opt out of ad personalization in the Our Taxi app. For more insights into the privacy practices of these intermediaries, including how to submit requests concerning their handling of personal data, please refer to their linked privacy notices. Furthermore, research partners conducting surveys or research projects in collaboration with or on behalf of Our Taxi, vendors focused on enhancing the safety and security of Our Taxi's apps and services, as well as consultants, lawyers, accountants, and other professional service providers, are part of this network. Insurance and financing partners, airports facilities, Our Taxi's apps, and third-party vehicle suppliers and rental partners are also included.


  1. For legal reasons or in the event of a dispute. Our Taxi may disclose users' data if we believe it is necessary under applicable law, regulations, operating licenses, agreements, legal processes, governmental requests, or for reasons related to safety or similar concerns. This may involve sharing data with law enforcement officials, public health authorities, other government entities, airports (if required by airport authorities as a condition for operating on airport property), or other third parties when it is essential to enforce our Terms of Service, user agreements, or other policies, to safeguard Our Taxi's rights, property, or the rights, safety, or property of others, or in cases of claims or disputes related to the use of our services. In instances where a dispute involves the use of another person's credit card, we may be obliged by law to share your data, including trip or order information, with the owner of that credit card. For more details, please consult Our Taxi's Guidelines for Law Enforcement Authorities in the United States, Guidelines for Law Enforcement Authorities Outside the US, and Guidelines for Third Party Data Requests and Service of Legal Documents. Furthermore, this includes data sharing with other parties in connection with, or during negotiations regarding, any merger, sale of company assets, consolidation, restructuring, financing, or acquisition of all or part of our business by another company. With consent Our Taxi  may share a user’s data other than as described in this notice if we notify the user and they consent to the sharing. 


  1. Data retention and deletion 

Our Taxi retains user data for the duration required to fulfill the purposes outlined above, including providing our services and adhering to legal obligations. The retention period is determined by factors such as the type of data, the category of the user to whom the data pertains, and the specific purposes for which the data was collected. The duration for which Our Taxi retains user data may also be influenced by legal and regulatory mandates, considerations of safety, security, and fraud prevention, or issues related to the user's account, such as outstanding credits or unresolved claims or disputes. For instance, we retain data for the duration of a user's account's existence if it is essential for delivering our services, which includes user profile information and credentials. We keep certain data for up to 7 years to meet tax requirements, which applies to drivers' trip or delivery location information. Additionally, data may be retained for specified periods for safety or fraud prevention purposes, such as retaining incomplete driver applications for 1 year and rejected driver applications for 7 years. After receiving requests for account deletion, data may still be retained if necessary for safety, security, fraud prevention, compliance with legal requirements, or due to account-related issues like outstanding credits or unresolved claims or disputes. Users can request account deletion at any time, and Our Taxi may preserve user data following such a request to adhere to legal or regulatory obligations or the reasons outlined in this policy. Users can initiate an account deletion request through the Settings > Privacy menus in the Our Taxi app or via Our Taxi's website, with specific links for riders and order recipients, as well as drivers and delivery persons. Following an account deletion request, Our Taxi deletes the user's account and data, unless retention is mandated by legal requirements, safety and security considerations, fraud prevention, or account-related issues such as outstanding credits or unresolved claims or disputes. For drivers and delivery persons, this typically involves retaining their account and data for the applicable statutory retention period after a deletion request, due to legal and regulatory obligations. In contrast, riders and order recipients generally see their data deleted within 90 days of submitting a deletion request, except when retention is necessitated by the factors mentioned above.

  1. Choice and transparency 


Our Taxi provides users with the means to access and control the data collected by Our Taxi. This can be achieved through privacy settings, managing device permissions in the app, rating features within the app, and making choices related to marketing communications. Additionally, Our Taxi allows users to request access to their data, obtain data copies, update their accounts, request account deletion, or ask for restrictions on data processing by Our Taxi 


  1. Privacy settings 

Within the Our Taxi app, riders and order recipients have the ability to customize their preferences for location data collection, emergency data sharing, and notifications via the Settings > Privacy menu. Location data collection, which pertains to both riders and order recipients, allows users to control whether Our Taxi gathers location data from their mobile devices, with this option accessible through the Settings > Privacy > Location menu. Furthermore, riders can determine whether to share their real-time location data with their drivers using device settings within the Settings > Privacy > Location menu. Our Taxi also affords riders the option to enable the sharing of their real-time location data with emergency services, including police, fire, and ambulance authorities. This information encompasses details like the approximate location at the time of an emergency call, vehicle specifications, rider contact details, and pickup and dropoff locations. The feature's activation or deactivation can be managed via the Settings > Privacy > Location menu or through the Safety Center. Drivers and delivery persons can similarly control Emergency Data Sharing through the App settings > Emergency Data Sharing menu or the Safety Toolkit. In terms of notifications, Our Taxi offers users essential trip status notifications and account updates that are integral to the app's functionality and cannot be disabled. However, users retain the choice to select their preferred notification method via the Settings > Privacy menu. Moreover, users can decide whether to receive push notifications regarding discounts and news from Our Taxi, offering flexibility through the Settings > Privacy menus in the Our Taxi app. Additionally, while placing an order in the Our Taxi app, users can opt to share their contact information with specific vendors or merchants to receive communications from them. Users who embrace this option retain the ability to cease receiving such communications through the Settings > Account > Data Sharing menus in the Our Taxi app


  1. Device permissions 

Mobile device platforms such as iOS and Android have established specific categories of device data that apps require explicit permission from the device owner to access. The methods for obtaining these permissions may vary depending on the platform. To ensure proper access and control over these permissions, we recommend checking the settings available on your device or consulting your service provider for guidance.


  1. In-app ratings pages 

Following each trip, both drivers and riders have the opportunity to rate each other on a scale ranging from 1 to 5. These ratings contribute to an average score associated with a user's account and are visible to other users who either provide or receive services. For instance, rider ratings are accessible to drivers when they request transportation, and driver ratings are viewable by their riders. This two-way rating system plays a vital role in fostering accountability and ensuring responsible behavior among all users. Accountability is essential for cultivating a respectful and safe environment for both drivers and riders. In the Our Taxi app, riders can view their average rating in the main menu, and they can access a detailed breakdown of their average rating through Our Taxi's Privacy Center. Meanwhile, drivers can see their average rating by tapping on their profile photo in the Our Taxi Driver app. For additional information, please refer to this link.


  1. Marketing and advertising choices 

Our Taxi provides users with various options regarding the use of their data for marketing and advertising purposes. Users can choose whether they want to receive personalized marketing communications, such as emails, push notifications, and in-app messages, related to Our Taxi products and services. Additionally, users have the option to decide if their data can be utilized and shared with advertising partners for personalized ads about Our Taxi on third-party apps and websites, as well as to measure ad effectiveness, and whether their data can be employed to show personalized ads for third-party products or services. For control over the use of cookies and related technologies, users can refer to Our Taxi's Cookie Notice.


  1. User data requests 

Our Taxi offers users a variety of options to access, control, and inquire about the handling of their data. Users can conveniently access their data, including profile information and trip or order history, through the Our Taxi apps or website. Additionally, they can utilize the "Explore Your Data" feature to obtain a comprehensive online summary of their account, encompassing details such as the number of trips or orders, rating, rewards status, and the duration of their Our Taxi user experience. Furthermore, users have the option to request access to their data or even obtain a copy of their data through the "Download Your Data" tool, which provides a comprehensive overview of the available data. For data editing or updating, users can conveniently modify their account details such as name, phone number, email address, payment method, and profile picture via the Settings menu in Our Taxi's apps or driver portal. If users wish to have their data deleted, they can request account deletion at any time through Our Taxi's Privacy Center or the Settings > Privacy menus in the Our Taxi app. Moreover, users can request that all or some of their data usage be stopped or limited, including objections to data processing based on Our Taxi's legitimate interests. It's important to note that Our Taxi may continue to process data following such objections or requests as required or permitted by law. Additionally, depending on their location, users may also have the right to file a complaint regarding Our Taxi's data handling with the data protection authority in their country.